About us.
Fire Squared was started out of a desire to create websites for businesses that could be effortlessly updated and evolved as businesses grow. There are too many stories of business owners who had a website but found it too complicated to update, often leaving their website in limbo and not growing with their business.
There's no need for it to be that way.
By using the Webflow platform to build our websites, we are able to design completely bespoke sites that look great, perform superbly and can be updated effortlessly.
Note: my stunningly accurate portrait was created using AI and the following prompt:
"an illustration of a male designer with long hair, long pointy nose, middle aged, blue eyes, wearing a suit. looking out of the window. no beard."
Well, at least it got the nose right!
Disclaimer: This may or may not be a fair representation...
How we design and build incredible websites.
Right from the start, we set up your project space where you can view progress, ask questions and suggest ideas throughout the process. This collaborative approach is fundamental to the way we work and is how we go about achieving your project’s goals and ensuring you end up happy.
Our websites are designed to be effective tools for your business and exquisite experiences for your customers. Our focus is on bespoke sites that are easy to use, easy to manage and easy on the eyes!
Discovery
Getting things started.
At the start of every project we find out as much as we can about your business, your target audience and the goals and objectives of the website. We work with you to determine these through research, questions for you and taking a look at past analytics.
The more we know at this stage, the better the final design will be for both your business and the website's users.
UX and Structure
Defining user journeys.
This part of the process is focused on the website's users and how we can tailor a unique user journey by understand the type of people they are and what they are trying to achieve by visiting your website. Typical user objectives include information gathering, booking an event or buying a product. The structure is informed by the expected user journey.
Design
Bringing it all together.
The previous stages have all been leading up to this. We combine the research, the user journey and your brand to design a website that is super-easy to use, effective and representative of your business in both the looks and the tone. This is done through key page template designs and styleguide creation that will be used across the website.
Development
Keeping it flexible.
During the build stage we typically create a low fidelity prototype that can be iterated upon throughout the process. This approach keeps the development flexible and allows improvements to be made without having to resort to large-scale changes that can slow down the development.
Testing
Getting it right on the night.
While the build stage has testing built in, that's not the end of it. We'll do final testing for usability, browser support and performance. Using a variety of tools and methods, we'll check that users can easily use the site to achieve their goals. This can include A/B testing, click tracking and user surveys.
Launch and CMS Training
And relax?
Once all of the testing and tweaking has been completed, we publish the site from Staging to Production. Editors are set up on the CMS and we arrange training with you to make sure you know how to update content and add new pages, among other things. As part of our commitment to you, the compulsory hosting also includes an hour of support time each month.