ZAPT Laser Tag
Laser tag in the heart of Cambridgeshire
As part of the suite of leisure activities provided by Walthew Leisure Ltd, the ZAPT Laser Tag venture needed a distinctly different look and feel while using the same structure as the group's other sites. This allowed a seamless experience for editors moving between the sites while retaining a unique front-end.
Energised, impacful design with great user journey.
The design draws inspiration from video game visual language and cyberpunk motifs. AI was used in places to help bring the look and feel together without overwhelming the user with the vibrancy of the images. This was balanced with photos from the centre that reflected the rural setting.
AI Assisted image generation
AI was utilised to generate some of the imagery used throughout the site. This combined with image editing and composition, the excitement of laser tag was imbued into the look and feel of the site.
